Dose of Narcissism
Image credit: Michael Kohls
ABOUT
Liad Shadmi is a freelance Graphic Designer and Art Director based in Hamburg. He graduated with honors from Shenkar College of Engineering & Design, one of the leading design schools in Israel. Liad specializes in Graphic Design, Brand Identity, Art Direction, Type Design, Print & Layout, and Web Design, with a strong emphasis on Typography in his work. He is passionate about researching design, particularly Vernacular design, and believes that design should be rooted in deep and meaningful research. Liad strives to combine heritage and classic attributes with contemporary virtues in his work.
VITAE
Since 2015 Independent Graphic Designer and Art Director
2021 - 2025 Masters in Visual Communication HAW Hamburg, Germany
2019 - 2020 - Graphic Designer, Popular, Hamburg, Germany
2018 - 2020 - Graphic Designer, Dan Alexander & Co., Paris & Tel-Aviv, France & Israel
2018 - Student Exchange, Weißensee Academy of Art Berlin, Berlin, Germany
2017 - 2017 - Graphic Designer, Brushgunz, Tel Aviv-Yafo, Israel
2016 - 2017 - Graphic Designer Intern, Sisense, Ramat-Gan, Israel
2016 - 2018 - Graphic Designer, Webnoise, Herzliya, Israel
2015 - 2018 - Photography Assistant, Keith Glassman, Tel-Aviv, Israel
2015 - 2019 - Bachelor of Visual Communication, Shenkar, Tel-Aviv, Israel
EXHIBITIONS / EVENTS
2025 - Millerntor Gallery 13# - Hamburg, Germany
2025 - Tokyo TDC Exhibition - Tokyo, Japan
2025 - DEMO Design in Motion - Amsterdam, Rotterdam, Tilburg, Eindhoven, Utrecht, Netherlands
2024 - Poster Club - Teder, Tel-Aviv, Israel
2024 - Tokyo TDC Selected Artworks - Kuala Lumpur, Malaysia
2024 - PRINT IS NOT THAT - Hamburg, Germany
2024 - Gravity - Shenkar, Ramat Gan, Israel
2024 - HAAM #02 - Hamburg, Germany
2024 - Unverzollt Catalog Release & Exhibion - Hamburg, Germany
2024 - 69th TDC Annual Competition Winners Exhibition - Germany, France, Japan, New Zealand, Poland, Seoul, Spain, United States
2023 - TDC Tokyo 2023 - Center of Visual Arts Berlin - Berlin, Germany
2023 - Tokyo TDC Selected Artworks 2022-2023 - Hangzhou, China
2023 - Unverzollt - Tag der offenen Tür - Hamburg, Germany
2023 - Tokyo TDC Exhibition - Tokyo, Japan
2022 - Es Findet keine Rundgang Statt - Hamburg, Germany
2022 - Artstadt - Hamburg, Germany
2022 - Annoying, too Loud, too Messy - Hamburg, Germany
2020 - Posterwall - Hamburg, Germany
2019 - InTransitions - Tel-Aviv, Israel
2019 - White Elephant - Illustration week Tel-Aviv - Tel-Aviv, Israel
2019 - Shenkar Graduate Exhibition - Ramat Gan, Israel
2019 - Desert - La-Culture 29# - Tel-Aviv, Israel
2019 - Yaffe Lach! - Feminism Awareness Exhibition - Tel-Aviv, Israel
2019 - Sins - Shenkar, Visual Communication department annual exhibition - Tel-Aviv, Israel
2019 - The Print Center 93rd ANNUAL International Online Exhibition - Philadelphia, USA
2018 - Yami-Ichi, Print Screen Festival - Holon, Israel
2018 - Public Views - Stuttgart, Germany
2018 - Home - La-Culture 28# - Tel-Aviv, Israel
2018 - Typographics - La-Culture 27# - Tel-Aviv, Israel
2018 - Weißensee Kunsthochschule Annual "Rundgang" - Berlin, Germany
2018 - Omek - Shenkar, Visual Communication department annual exhibition - Tel-Aviv, Israel
2018 - Gods - La-Culture 26# - Tel-Aviv, Israel
2017 - Tel-Aviv GIF festival - Tel-Aviv, Israel
2017 - Future - La-Culture 25# - Tel-Aviv, Israel
PRESS
duddznt
Selection.Blog
art4d
NewsPaperClub
Portfolio Magazine
It’s Nice That
TDC Tokyo
La-Culture
Portfolio Magazine
Fontimonim
Adobe Awards
Packaging of the World
World Brand Design Society
Designboom
Experimenta
The Print Center
Fonts in Use
Stefan Sagmeister
PRINT IS NOT DEAD
Slanted Magazine – Experimental Type 3.0
Issue No. 17 / Heart – A5 Magazine
Grafikmagazin 01.24 – Schwerpunkt »Packaging Design«
The World's Best Typography: The 44th Annual of the Type Directors Club 2023
Tokyo TDC, Vol.34 – The Best in International Typography & Design
Slanted Magazine #40 – Experimental Type 2.0
WRITINGS
On Eli Gross and Swiss Style in Israel - Published at Shenkar Design Research Center (2025)
Books, Tombstones, and Upside Down Letters: Two Weeks at the Jewish Library of Buchen - Published at OtOtOt Online Magazine (2025)
The Yellow Protest - Published in Designabilities, Design Research Journal, Design Dis/order (2024)
ART/DESIGN RESIDENCIES
Art Retreat in the Jewish Library of Buchen - Buchen in Odenwald, Germany, October 2024
TALKS / WORKSHOPS
2025 - Shenkar, Experimental Typography Class, The Alphabetical Room, Ramat Gan, Israel
2025 - International Design Week, Zoom In Zoom Out Workshop, Holon Institute of Technology, Holon, Israel
2024 - Hebrew Typography Lecture & Workshop, Jewish Library of Buchen, Buchen in Odenwald, Germany
2024 - Berlin Letters, Store Closing, Everything Must Go, Berlin, Germany
2024 - Über lateinische Typografie hinaus, Zwischenraum
2024 - From Typesetting to Tattoos, Holon Institute of Technology, Holon, Israel
2024 - ALL IN, Heart Directors Club, Designzentrum, Hamburg, Germany
2024 - SCHRIFT / ZEICHEN / KUNST, Freiraum, Museum für Kunst & Gewerbe, Hamburg, Germany
2024 - Dumbar Studio, The Alphabetical Room, Rotterdam, Netherlands
2023 - Incript Type Festival, The Alphabetical Room
2023 - Industry Talks, The Alphabetical Room, AAA School of Advertising, Cape Town, South Africa
2023 - THOC, Feeling Type, The Alphabetical Room, Saigon, Vietnam
2023 - Double U, The Alphabetical Room, HAW, Hamburg, Germany
2023 - Hebrew Typography Lecture & Workshop, Muthesius Kunsthochschule, Kiel, Germany
2023 - A Hebrew Perspective on Type Design, HSD, Düsseldorf, Germany
2020 - Store Closing, Everything Must Go, Keystone College, Pennsylvania, USA
AWARDS
2025 - TDC Tokyo Excellent Work - Experimental Work Category
2025 - TDC Tokyo Excellent Work - Editorial/Book Design Category
2023 - DAAD Award for Outstanding Achievement of a Foreign Student
2023 - TDC 69, TDC Typography Winner
2023 - TDC Tokyo Prize Nominee
2019 - Azrieli Foundation Prize for Excellence in Studies
2018 - Adobe Awards - Semifinalist
2018 - The Print Center 93rd Competition - Semifinalist
2017 - Azrieli Foundation Prize for Excellence in Studies
2016 - Azrieli Foundation Prize for Excellence in Studies
Liad Shadmi is a freelance Graphic Designer and Art Director based in Hamburg. He graduated with honors from Shenkar College of Engineering & Design, one of the leading design schools in Israel. Liad specializes in Graphic Design, Brand Identity, Art Direction, Type Design, Print & Layout, and Web Design, with a strong emphasis on Typography in his work. He is passionate about researching design, particularly Vernacular design, and believes that design should be rooted in deep and meaningful research. Liad strives to combine heritage and classic attributes with contemporary virtues in his work.
VITAE
Since 2015 Independent Graphic Designer and Art Director
2021 - 2025 Masters in Visual Communication HAW Hamburg, Germany
2019 - 2020 - Graphic Designer, Popular, Hamburg, Germany
2018 - 2020 - Graphic Designer, Dan Alexander & Co., Paris & Tel-Aviv, France & Israel
2018 - Student Exchange, Weißensee Academy of Art Berlin, Berlin, Germany
2017 - 2017 - Graphic Designer, Brushgunz, Tel Aviv-Yafo, Israel
2016 - 2017 - Graphic Designer Intern, Sisense, Ramat-Gan, Israel
2016 - 2018 - Graphic Designer, Webnoise, Herzliya, Israel
2015 - 2018 - Photography Assistant, Keith Glassman, Tel-Aviv, Israel
2015 - 2019 - Bachelor of Visual Communication, Shenkar, Tel-Aviv, Israel
EXHIBITIONS / EVENTS
2025 - Millerntor Gallery 13# - Hamburg, Germany
2025 - Tokyo TDC Exhibition - Tokyo, Japan
2025 - DEMO Design in Motion - Amsterdam, Rotterdam, Tilburg, Eindhoven, Utrecht, Netherlands
2024 - Poster Club - Teder, Tel-Aviv, Israel
2024 - Tokyo TDC Selected Artworks - Kuala Lumpur, Malaysia
2024 - PRINT IS NOT THAT - Hamburg, Germany
2024 - Gravity - Shenkar, Ramat Gan, Israel
2024 - HAAM #02 - Hamburg, Germany
2024 - Unverzollt Catalog Release & Exhibion - Hamburg, Germany
2024 - 69th TDC Annual Competition Winners Exhibition - Germany, France, Japan, New Zealand, Poland, Seoul, Spain, United States
2023 - TDC Tokyo 2023 - Center of Visual Arts Berlin - Berlin, Germany
2023 - Tokyo TDC Selected Artworks 2022-2023 - Hangzhou, China
2023 - Unverzollt - Tag der offenen Tür - Hamburg, Germany
2023 - Tokyo TDC Exhibition - Tokyo, Japan
2022 - Es Findet keine Rundgang Statt - Hamburg, Germany
2022 - Artstadt - Hamburg, Germany
2022 - Annoying, too Loud, too Messy - Hamburg, Germany
2020 - Posterwall - Hamburg, Germany
2019 - InTransitions - Tel-Aviv, Israel
2019 - White Elephant - Illustration week Tel-Aviv - Tel-Aviv, Israel
2019 - Shenkar Graduate Exhibition - Ramat Gan, Israel
2019 - Desert - La-Culture 29# - Tel-Aviv, Israel
2019 - Yaffe Lach! - Feminism Awareness Exhibition - Tel-Aviv, Israel
2019 - Sins - Shenkar, Visual Communication department annual exhibition - Tel-Aviv, Israel
2019 - The Print Center 93rd ANNUAL International Online Exhibition - Philadelphia, USA
2018 - Yami-Ichi, Print Screen Festival - Holon, Israel
2018 - Public Views - Stuttgart, Germany
2018 - Home - La-Culture 28# - Tel-Aviv, Israel
2018 - Typographics - La-Culture 27# - Tel-Aviv, Israel
2018 - Weißensee Kunsthochschule Annual "Rundgang" - Berlin, Germany
2018 - Omek - Shenkar, Visual Communication department annual exhibition - Tel-Aviv, Israel
2018 - Gods - La-Culture 26# - Tel-Aviv, Israel
2017 - Tel-Aviv GIF festival - Tel-Aviv, Israel
2017 - Future - La-Culture 25# - Tel-Aviv, Israel
PRESS
duddznt
Selection.Blog
art4d
NewsPaperClub
Portfolio Magazine
It’s Nice That
TDC Tokyo
La-Culture
Portfolio Magazine
Fontimonim
Adobe Awards
Packaging of the World
World Brand Design Society
Designboom
Experimenta
The Print Center
Fonts in Use
Stefan Sagmeister
PRINT IS NOT DEAD
Slanted Magazine – Experimental Type 3.0
Issue No. 17 / Heart – A5 Magazine
Grafikmagazin 01.24 – Schwerpunkt »Packaging Design«
The World's Best Typography: The 44th Annual of the Type Directors Club 2023
Tokyo TDC, Vol.34 – The Best in International Typography & Design
Slanted Magazine #40 – Experimental Type 2.0
WRITINGS
On Eli Gross and Swiss Style in Israel - Published at Shenkar Design Research Center (2025)
Books, Tombstones, and Upside Down Letters: Two Weeks at the Jewish Library of Buchen - Published at OtOtOt Online Magazine (2025)
The Yellow Protest - Published in Designabilities, Design Research Journal, Design Dis/order (2024)
ART/DESIGN RESIDENCIES
Art Retreat in the Jewish Library of Buchen - Buchen in Odenwald, Germany, October 2024
TALKS / WORKSHOPS
2025 - Shenkar, Experimental Typography Class, The Alphabetical Room, Ramat Gan, Israel
2025 - International Design Week, Zoom In Zoom Out Workshop, Holon Institute of Technology, Holon, Israel
2024 - Hebrew Typography Lecture & Workshop, Jewish Library of Buchen, Buchen in Odenwald, Germany
2024 - Berlin Letters, Store Closing, Everything Must Go, Berlin, Germany
2024 - Über lateinische Typografie hinaus, Zwischenraum
2024 - From Typesetting to Tattoos, Holon Institute of Technology, Holon, Israel
2024 - ALL IN, Heart Directors Club, Designzentrum, Hamburg, Germany
2024 - SCHRIFT / ZEICHEN / KUNST, Freiraum, Museum für Kunst & Gewerbe, Hamburg, Germany
2024 - Dumbar Studio, The Alphabetical Room, Rotterdam, Netherlands
2023 - Incript Type Festival, The Alphabetical Room
2023 - Industry Talks, The Alphabetical Room, AAA School of Advertising, Cape Town, South Africa
2023 - THOC, Feeling Type, The Alphabetical Room, Saigon, Vietnam
2023 - Double U, The Alphabetical Room, HAW, Hamburg, Germany
2023 - Hebrew Typography Lecture & Workshop, Muthesius Kunsthochschule, Kiel, Germany
2023 - A Hebrew Perspective on Type Design, HSD, Düsseldorf, Germany
2020 - Store Closing, Everything Must Go, Keystone College, Pennsylvania, USA
AWARDS
2025 - TDC Tokyo Excellent Work - Experimental Work Category
2025 - TDC Tokyo Excellent Work - Editorial/Book Design Category
2023 - DAAD Award for Outstanding Achievement of a Foreign Student
2023 - TDC 69, TDC Typography Winner
2023 - TDC Tokyo Prize Nominee
2019 - Azrieli Foundation Prize for Excellence in Studies
2018 - Adobe Awards - Semifinalist
2018 - The Print Center 93rd Competition - Semifinalist
2017 - Azrieli Foundation Prize for Excellence in Studies
2016 - Azrieli Foundation Prize for Excellence in Studies