Liad Shadmi is a freelance Graphic Designer and Art Director based in Hamburg. He graduated with honours from Shenkar College of Engineering and Design, one of the leading design schools in Israel. During his studies he participated in a student exchange program at Weißensee Academy of Art Berlin. Currently, he is studying for his Masters degree at HAW Hamburg.

Liad specialises in Brand Identity, Typography and Art Direction.

He believes that design should derive from deep and meaningful research and that it should combine heritage and classic attributes with contemporary virtues.

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