Austerity Baking Brand and Packaging Design.
From 1949 to 1959, the state of Israel was, to a varying extent, under a regime of austerity, during which rationing and similar measures were enforced.

The design draws values of simplicity, functionality and meagerness. Each package has a red mark that indicates the opening.

Featured on Packaging of the World.
Featured on World of Packaging Design.
Featured on DesignBoom.
Featured on Fonts in Use.
Selected as semifinalist on Adobe Awards.
Selected as semifinalist on
The Print Center 93rd Annual International Online Exhibition.
Packaging Design Course, Shenkar, 2018
Guidance : Dekel J. Maimon
Photography : Keith Glassman